Is Choosing a Certified Product Important? Video Conferencing Experts Explain

Education

In the modern day office, certified products form the foundation of effective communications and increased productivity. In a hybrid workforce, these notions have never been more important.

Products that are certified by both Logitech and a software partner such as Zoom or Microsoft Teams, might seem like a departure from your current legacy system. However, they truly work to bring synchronicity to the workforce. Ensuring that each employee possesses the tools to do their job efficiently and effectively.

In this article, Steve Harding, Pre-sales Engineer at Logitech VC, along with Sean Byrne, Head of Video Collaboration for Logitech ANZ, discusses the importance of certified products. Highlighting the benefits and detailing what product certification can mean for your business. 

What product certification means for you

Certified video conference solutions allow everyone from business leaders and workers to IT managers to work effectively and productively. Whereas uncertified solutions directly contribute to a myriad of technical and operational challenges.

Certified products offer stability, longevity and peace of mind, all the while actively working to increase employee’s productivity. As Sean explains, “if a vendor has taken the time to work with the software manufacturer to produce a product and both say it’s certified- this limits risk for the long term- why would you support a brand that isn’t willing to seek certification?”

It’s important to understand that uncertified products will work well in the short term. However, the long term effects can be wide reaching. This is highlighted by the fact that uncertified products can cause everything from bad audio to device compatibility failings. 

The best of the rest

Certified products make work easier. They provide employees with the tools needed to perform productively and effectively. They also actively work to minimise the traditional negatives associated with video conferencing.

Starting the journey towards implementing certified product solutions in your business may seem overwhelming. To help you get the most out of your tech, Steve Harding and Sean Byrne share their favourite certified products and what makes them so great. 

Brio

For Steve, the best certified product is the Brio. Packed with innovative technologies, Brio is the best and most advanced business webcam. Featuring RightLight™3 and high dynamic range technology, Brio automatically adjusts to help you look professional in any environment.

Streaming crystal-clear video, Brio offers outstanding clarity, smoothness and detail. Furthermore, as Steve explains, “…it’s certified for teams and zoom, and windows hello. It makes workflow with your computer seamless and reduces day to day frustrations to nil.”

One of the great frustrations of uncertified webcam products is the video quality. Poor video quality leads to individuals missing information due to things like lagging or pixelated screens. Brio keeps up with your every move, eliminating uncertified webcam frustrations and ensuring that you look and sound professional.

MeetUp

Sean’s favourite certified product is MeetUp. The all-in-one conference cam features a 4K ultra HD camera with an ultra-wide lens and 5X HD zoom. MeetUp also boasts a full range speaker system with a beamforming microphone array. All of which work together to create a simply managed meeting room, featuring optimised space, where you can speak easily. 

Sean adds that MeetUp “…has reshaped the meeting room forever.” Explaining that “what MeetUp has given the ‘normal’ meeting room can be summarised in one word: immersion.” This immersive quality helps to reduce common video conferencing problems. It also lets more people be seen and heard in meetings, allowing for more interactive meetings. 

Why you need the certification

Making the switch to certified products may seem like a big commitment. However, as Steve explains “a certified product works as expected out of the box- it sets itself up for you, all you have to do is buy it.” Logitech Sync plays a large part in organising this success, and highlights how simple it is for businesses to adopt the technology they need in order to thrive in the modern workplace.

Businesses need certified products in order to:

• collaborate from anywhere, without compromising on productivity or continuity
• bridge the gap between the in-office and remote workers
• enjoy exceptional quality video conference solutions at a cost that scales
• remotely manage rooms and software upgrades without hindering work output

 By choosing uncertified products, businesses miss out on:

• gaining meeting room insights: determining how many meetings are starting late, who is speaking and who isn’t, and what seats are consistently empty or full
• cultivating a successful hybrid workforce: if employees don’t have access to high quality and seamless technology, they won’t be able to effectively work from home
• increasing the speed of business: by not being able to facilitate spontaneous meetings- no matter an employee’s location- work cannot be completed quicker
• remaining competitive in the modern day: potential clients and employees will look for businesses who use integrated and up to date technology instead of legacy systems

Certify your success

In the modern business landscape, companies must do everything they can in order to remain productive and competitive. With the formation of the workforce seemingly changed forever, businesses need to look for ways to bridge the gap between remote and in-office workers.

The most effective way is to implement certified products and video conference solutions. Such an implementation will immediately and positively impact the business overall, along with every employee within the organisation. Contact a Logitech VC representative today to make the change to certified products.

With a Masters in Business Marketing, and a 15 year background spanning process management, B2B relationship management and customer facing roles, Kristy has always held an interest in the psychology behind customer choices. As Logitech’s Business Marketing Specialist for the last three years, Kristy has looked after all outgoing and internal marketing objectives, working with external agencies to create a holistic product offering through ads and content. Kristy’s goal is to ensure Logitech is known as a serious player in the collaboration space; not just boardroom suitable, but easy to deploy from wherever work happens. She’s passionate about helping customers identify their next normal through hybrid working spaces to ensure business continuity, and is thrilled to collaborate with her wider team in a company that sees itself as a huge ambassador for working from home.
Kristy Leclerc
VC Marketing Manager, ANZ